Episode 23. Using ABM for accelerating growth inside strategic accounts with Dan Gridin

Episode 23. Using ABM for accelerating growth inside strategic accounts with Dan Gridin

0 0 8 months ago
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The lowest hanging fruit to scale revenue is to expand business with the existing customers. Yet most B2B organizations ignore it and focus heavily on lead generation.

After closing the deal, the customer stays alone with the product, randomly getting product updates and generic NPS surveys.

Once you deprioritize the client's success process, you leave money and opportunities on the table. When having a positive experience and tangible ... See More

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